Singapore Pools is the country’s only legal lottery and sports betting operator. Its mission is to provide a trusted, efficient and secure way for people to place their bets. It also aims to curb illegal gambling and channel lottery proceeds to sports, community development, arts, heritage, and charity. In the 2019/20 financial year, Singapore Pools collected close to S$9 billion. The company has also partnered with community groups to tackle social issues like gambling addiction and family violence.

The company has a large customer base and is always looking for new ways to improve its service. For example, it recently partnered with Oracle to improve its IT infrastructure, which will enable it to respond more quickly to customer inquiries. This will help the company stay ahead of the industry’s digital adoption curve. It will also allow it to meet regulatory requirements more efficiently.

In addition, the company has a robust online presence and offers many different payment methods. It is available in a number of languages and supports mobile devices. The website also has a secure encryption system to protect users’ personal information. Lastly, the website is easy to use and can be accessed from any computer. However, it is important to note that gambling can be addictive, and it is advisable to seek help if you are concerned about your gambling habits.

Singapore Pools’ success is due to the digitisation of its operations and technological advancements, which have allowed it to address more consumer needs. Its chief executive officer, Kai Nargolwala, attributed its performance to a combination of factors. These include greater e-commerce adoption, higher revenue from the sale of e-credits, and increased revenues from its digital products. In addition, he said the Covid-19 pandemic has encouraged greater participation in online betting.

The company also provides a range of other services. For example, it offers sports, lottery games, and horse racing betting. Its customers can place their bets via authorised retail outlets, livewire venues, and the Singapore Pools app. It also offers various banking options, including credit and debit cards.

In recent years, sgp pools has improved its IT infrastructure to keep up with the digital adoption trend in the gaming industry. The company’s new IT systems will enable it to better respond to customer queries, process transactions more quickly, and increase its security. In addition, it will help the company identify complex issues more easily and resolve them faster.

Besides improving its IT infrastructure, the company has diversified its product offerings to meet growing customer demand. It has recently added more lottery games, including the popular 4D and Toto. It has also introduced more attractive odds on its products to attract more players. The company is also expanding its presence in the iGaming market.

IGT’s central lottery system, Aurora, will be deployed by Singapore Pools along with IGT’s Data Connector and Aurora Anywhere technologies. These will offer fast, efficient integration and support business operations with a secure e-payment gateway linked to local banks.