Singapore Pools CEO Yeo Yeo Leads Digital Transformation at Singapore Pools
Singapore Pools is a state-owned gambling organisation that has been in operation for over half a century. It was established in 1968 to provide a trusted and efficient way for citizens to bet while combating the loss of revenue to illegal operators. It also collects and channels lottery proceeds to charities and community development projects. In the 2019/2020 financial year, Singapore Pools collected close to S$9bn from its lottery and sports betting operations.
The company was originally a counter service-based business where customers had to come to their retail outlets in person to buy tickets. However, with the rise of smartphone use, Singapore Pools quickly shifted its focus to digital platforms. This enabled the company to offer more convenient services for its customers such as onboarding, account management and bets from anywhere at anytime. It also helped to strengthen its partnerships with the authorities in combating illegal gambling activities.
Today, singapore pools offers a range of betting products for sports and numbers games. These include the popular lotto game Toto, pre-printed lottery game The Singapore Sweep, 4D and football and motor racing sports betting. It also has an online sportsbook that is compatible with most android gizmos and devices. The odds offered on this website are very competitive and the platform is easy to use.
In addition to its products, singapore pools also provides other services that contribute to the well-being of its employees and the community. For example, it gives its employees the opportunity to volunteer at various community events and charities through a scheme called iShine. This allows them to build a strong social network and gain valuable work experience. It also helps to develop teamwork skills and increase employee satisfaction.
Yeo is spearheading the digital transformation of singapore pools, shifting the company from a legacy organisation to an agile and digitally empowered business. To achieve this, he has implemented a number of key initiatives, including migrating its on-premises applications monitoring system to Oracle Cloud Infrastructure. This helped to reduce the time it takes for IT staff to troubleshoot issues, and has allowed them to unlock additional capacity as needed.
This is especially critical during the COVID-19 crisis, when the IT industry faced a global surge in data demand. Additionally, iShine Cloud has allowed Singapore Pools to support other charities in their productivity, governance and efficiency.
Lastly, the organisation has also improved its employee engagement and retention by adopting innovative practices. These initiatives have led to Singapore Pools being awarded the Employer of Choice Award by Human Resources Director Asia in August. This recognition is a testament to the hard work and dedication of the team in driving organisational change and transformation. In the future, Singapore Pools hopes to continue embracing new technologies and digitising its business processes. This will allow the company to remain competitive and deliver on its promise of providing a world-class gaming and entertainment experience for its customers. It is also looking to further expand its iShine volunteer platform to make it more accessible for its employees.